Product Quality and Consumers¿ Preference for Electronic ...
Mbotor, Joy
Academic Paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, , course: Marketing, language: English, abstract: The purpose of this paper is to examine the effect of product quality on consumers' preference for household electronic appliances in Calabar, Cross River State, Nigeria. The specific objectives of the study was to determine the relationship between warranty and co...